DerivaDAO is the decentralized autonomous organization behind DerivaDEX, a DAO-governed exchange for derivative contracts built on Ethereum. The DDX token is the ERC-20 governance and utility token that powers the platform, allowing holders to vote on proposals, pay trading fees at a discount, and participate in the operation of the exchange [1].
Design and History
DerivaDEX was developed by DEX Labs, the lead R&D contributor for the protocol [2]. The project began as a research initiative around 2020, exploring how a decentralized exchange could combine the performance of centralized order books with on-chain settlement guarantees [3].
The visual identity for DerivaDEX was developed by the design studio Properly, which created the brandbook and improved the existing logo [4]. A second brandbook volume was later produced to address sub-products within the ecosystem, introducing new color lines and changing the logotype while keeping the signet of the main logo [5].
In early 2021, DerivaDEX Limited, the research and development company that created the protocol, was renamed DEX Labs. The protocol’s community governance and overall coordination were assigned to the DerivaDEX Foundation and DerivaDAO, with DEX Labs continuing to provide R&D services [6]. The DerivaDEX protocol and DEX Labs maintain distinct logos, reflecting their separate roles [6].
Meaning and Symbolism
The DerivaDEX identity centers on a signet mark that is retained across the brand system, including when sub-product variations were introduced [5]. The signet serves as the anchor of the visual identity, with the logotype and color lines adapting for different sub-products while the core mark remains consistent [5].
Typography and Design
Properly’s work on the DerivaDEX brand included creating a comprehensive brandbook that wrapped the logo with all branding and communication guidelines [7]. The brand system was designed to accommodate the DerivaDEX ecosystem, which includes Insurance, Governance, and the Decentralized Exchange products [7]. The second brandbook volume addressed how sub-products would be visually distinguished through new color lines and logotype variations while preserving the main signet [5].
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