Deepcoin is a cryptocurrency exchange platform founded in 2019 and based in Singapore, offering spot trading, derivatives, and related financial services.[1] The exchange has undergone two documented visual identity overhauls since its launch, moving from a simple letterform to a colorful abstract mark and then to its current flat, orange-based system.
Design and History
Deepcoin’s first documented logo change came in September 2021, when the company renewed its app and logo. The previous mark was a simple “D” letterform, which was replaced with a more colorful, abstract design intended to convey the “infinite fun of the crypto world” and a trading vision of “meeting Deepcoin, a colorful trading life begins.”[2]
In July 2023, Deepcoin launched a comprehensive visual upgrade that included a fresh company logo and a complete revamp of all related graphics across its app and website.[3] The newly redesigned logo featured a vibrant orange color, which the company said signified its transformation and growth within the cryptocurrency world. The design incorporated the letter “D” and symbolized the interconnectedness of the Deepcoin platform with the global cryptocurrency landscape. Four blocks, representing the word “Deep,” were arranged to form the letter “D.”[4]
In June 2025, Deepcoin again refreshed its visual identity with a new official website and app interface. This upgrade centered on minimalism and adopted a flat design that focused on core information.[5] The 2025 refresh unified the brand around a single “passionate orange” primary color, supported day and night modes, and aimed to enhance visual consistency and professionalism.[6]
Meaning and Symbolism
The 2023 logo’s orange color was explicitly chosen to signify transformation and growth, while the four blocks forming the letter “D” represented the word “Deep.” The overall “D” shape symbolized the platform’s interconnectedness with the global cryptocurrency landscape.[4]
The 2025 identity shifted to a “passionate orange” brand color, described as anchoring a bold and unified color system balanced with a grayscale palette. The company stated this system was built to convey trust, precision, and energy while adapting seamlessly to light and dark modes.[7]
Typography and Design
The 2025 visual refresh adopted a flat design approach focused on core information, with a responsive structure providing a consistent experience across multiple devices.[5] The brand color system was anchored by “Passion Orange” and balanced with a grayscale palette, with the interface designed to adapt to both light and dark modes.[7] A commonly referenced hex value for the Deepcoin orange is #FF7000, though this has not been explicitly confirmed in official brand guidelines.[8]
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