Ternio was a Georgia-based blockchain and fintech company that operated under the Ternio name until May 2021, when it rebranded as Unbanked. The company’s visual identity was tied directly to this rebranding event, which consolidated its enterprise financial offerings and its flagship product BlockCard under one new identity.[1]
Design and History
Ternio’s original identity was associated with its blockchain platform and the TERN token, which was used to facilitate exchanges and smart contracts within its ecosystem.[2] The company also operated BlockCard, a cryptocurrency debit card that allowed users to make purchases or withdraw cash at ATMs using crypto.[1]
On May 18, 2021, Ternio unveiled Unbanked as its new brand, bringing together the company’s enterprise financial offerings and BlockCard under one cohesive identity. The rollout included a new company logo, branding, and messaging.[3] The rebrand was described as marking a new era for the organization, setting the stage for a full consumer and enterprise launch across sales and marketing channels on June 30, 2021.[1]
The new name was chosen to resonate with Ternio’s mission to make financial products accessible to everyone, including the unbanked, and to reduce dependency on traditional banking institutions.[3]
Meaning and Symbolism
The Ternio name itself has documented meaning. According to the company’s co-founder, the name Ternio is a mathematical term for a group of three, and the company saw itself as that third piece of the connecting puzzle in supporting companies across major platforms in the industry.[4]
For the Unbanked rebrand, the new identity was described as symbolizing who the company aimed to reach, embracing a new identity that reflects its mission of financial access and control as a fundamental human right.[5]
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