LCX (Liberty Crypto Exchange) is a cryptocurrency exchange and digital asset ecosystem founded in 2018 and headquartered in Vaduz, Liechtenstein. The company’s visual identity, including its logo and brandmark, was developed and put into commercial use in 2017, before LCX AG was formally incorporated in April 2018. The brand identity is registered as trademarks in Liechtenstein, Switzerland, the United States Patent and Trademark Office (USPTO), the European Union Intellectual Property Office (EUIPO), and other jurisdictions. [1]
Design and History
The LCX brand identity and logos were developed and introduced to commercial use in 2017. LCX AG was incorporated in April 2018, and the trademarks were subsequently registered across multiple jurisdictions, including USPTO serial numbers 88890116, 88890124, and 88890134. [1]
The company describes the core of its brand as its brandmark, which represents the firm, its people, and its products and services. LCX maintains a brand kit available for download, which includes the LCX trademark and the LCX “X” logo symbol. All LCX logos are registered and protected trademarks. [2]
Meaning and Symbolism
The LCX logo symbol is documented in trademark filings. According to the USPTO trademark registration for the “X LCX” mark (Serial Number 97254847), the mark consists of four arrowheads, all pointing at an imaginary central point, with the capital letters “LCX” to the right. [3] An earlier USPTO filing for the logo symbol alone (Serial Number 90871352) provides the same description: four arrowheads all pointing at an imaginary central point. [4]
Beyond this official trademark description, LCX does not publicly document additional symbolic meaning for the arrowhead motif. The brand guidelines state that the brandmark represents the firm, its people, and its products and services, but do not elaborate on specific design intent. [1]
Typography and Design
The LCX wordmark appears in capital letters as “LCX” alongside the logo symbol, as documented in the USPTO trademark filing. [3] The company’s official brand guidelines do not publicly specify the typeface used in the wordmark or provide official color specifications. The brand kit is distributed as a zip file through LCX’s website for authorized use. [2]
LCX requires permission before any use of its logos or trademarks, and directs users to review its Terms of Service and Privacy Policy before using the brand assets. [1]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
