Wing is the drone delivery service operated by Wing Aviation LLC, an Alphabet company that grew out of a project launched inside Google Labs in 2012. The company’s visual identity centers on a wordmark and symbol combination registered as a trademark with the United States Patent and Trademark Office.
Design and History
The current Wing logo consists of two overlapping chevrons placed in front of the term “WING” in a stylized format, according to the trademark registration filed on September 19, 2018, and registered under number 6420326. The registration notes that color is not claimed as a feature of the mark, meaning the logo is registered in black and white. The design search classification for the mark lists “chevrons and angles” as its primary design element. [1]
Wing’s trademark policy identifies “Wing,” “Wing Aviation,” “Project Wing,” and “OpenSky” as registered trademarks and service marks owned by Wing Aviation LLC. The policy also states that the Wing logo is a trademark of Wing Aviation LLC and requires that the marks not be altered, abbreviated, or combined with third-party names or logos. [2]
A related trademark application for “WING DELIVERY NETWORK,” filed in 2023, describes a similar mark: the stylized words “WING DELIVERY NETWORK” with two overlapping chevrons appearing after the “g” in “Wing.” This indicates the chevron symbol has remained a consistent element across Wing’s evolving wordmark applications. [3]
Wing’s official press kit directs users to download approved logo artwork files and to refer to the company’s brand guidelines before using any Wing logos. The press kit also states that logos found elsewhere on the web are not approved for use. [4]
Meaning and Symbolism
Typography and Design
The trademark registration describes the word “WING” as appearing in a “stylized format” but does not identify a specific typeface. The registration also confirms that the mark is a “Mark Drawing 3000” type, which is the USPTO classification for an illustration or stylized design rather than a standard character wordmark. [1]
Wing’s brand colors, as cataloged by brand asset platforms, include a yellow tone (hex #FFD90D) and a dark shade (hex #261F2E), though Wing’s official brand guidelines are not publicly accessible for verification of these values. [6]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
