Lunnevads folkhögskola is a Swedish folk high school located between Linköping and Mjölby in Östergötland, founded in 1868 as one of Sweden’s three oldest folk high schools [1]. The school has long had an aesthetic profile, with main programs in art, dance and music alongside its general course [2]. Its visual identity has evolved through at least two distinct phases: a mid-century mark from 1968 and a comprehensive rebrand in the 2020s.
Design and History
The school’s original symbol was designed by Ove Engström in 1968 [3]. The mark is described as a stripes-style logo with a shape resembling the Swedish flag [3]. Beyond this basic description, no official documentation of the 1968 mark’s design intent, color specifications or typography has been located.
In the 2020s, the school underwent a significant visual identity refresh. The web agency Bishop Media was engaged to update the graphic profile, produce a new website and handle social media marketing, with the project launching in April of that year [4]. Bishop described the previous graphic manner as not reflecting the creativity and diversity of personalities and talent at the school, and noted there was no unified visual communication across the school’s various programs [4]. The school needed a clear graphic profile to hold together communication from all its lines, especially in social media [4].
Meaning and Symbolism
The 1968 mark’s Swedish-flag-like stripe arrangement is the only visual element with a documented description [3].
Typography and Design
The school’s own website and the Bishop Media case study describe the rebrand’s goals and rationale but do not specify typefaces, color values or construction details [4].
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