The Review of Educational Cybernetics & Applied Linguistics was a British academic journal published in London by Longmac, with its first issue appearing in January 1969 under the editorship of Klaus Bung. The journal, also known by the title Recall, covered teaching machines, programmed instruction and applied linguistics, and ran from 1969 to 1972. [1]
Design and History
The journal’s symbol was designed in 1968 by Ian McLaren, a British graphic designer who had studied at the London School of Printing and the Ulm School of Design in Germany before working for Braun and Ahrend Libra in the 1960s. [2] [3]
McLaren’s design for the journal was created during a period when he was also producing work for CND, The National Theatre and The Arts Council, before he joined Otl Aicher’s design team for the 1972 Munich Olympic Games in 1971. [4] The mark is described as an arrow-shaped, outline logo with a reflection effect, reflecting the modernist approach McLaren brought to his design work. [3]
McLaren’s broader design practice in the late 1960s was characterized by a disciplined, grid-based approach to graphic design, as seen in his book cover work for Penguin and Pelican, where he used rapidograph pens and careful colour separation to create geometric, often optical-art-inspired imagery. [5]
Meaning and Symbolism
The arrow motif in the journal’s logo is documented as an outline shape with a reflection effect, a visual device consistent with the modernist graphic language McLaren employed throughout his career. [3] No further documented symbolism for the mark has been identified in available sources.
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