OMRON Corporation (オムロン株式会社) is a Japanese electronics manufacturer headquartered in Kyoto, known for industrial automation, healthcare equipment, and electronic components. The company traces its roots to 1933, when Kazuma Tateishi founded Tateishi Electric Works in Osaka. The OMRON wordmark, rendered in a distinctive blue, has served as the company’s brand signature since the late 1950s, with the corporate name formally adopting the brand in 1990.
Design and History
The OMRON brand name originated in 1946, when founder Kazuma Tateishi developed a hair permanent iron and coined “Omlon” as a soft-sounding brand name suitable for a women’s product. In 1958, as the company expanded its control equipment business and exports, the spelling was changed to “OMRON,” a form pronounceable in any language, and registered as a trademark. From 1959, the OMRON mark was used on all products. [1] [2]
The name derives from “Omuro,” the district in Kyoto where the company relocated its headquarters in 1945 after wartime damage to its Osaka facilities. The official company chronology records January 1959 as the establishment of the OMRON trademark, and January 1990 as the date the company name was formally changed to OMRON Corporation. [3] [4]
The current OMRON logo is a wordmark-style lockup. The brand color, commonly referred to as OMRON Blue, has been documented across OMRON’s regional and subsidiary brand assets with hex values around #005EB8. [5] [6]
Meaning and Symbolism
The OMRON name itself carries the documented meaning of the company’s Kyoto roots. According to OMRON’s official history, the name symbolizes both the tradition and craftsmanship of the Omuro district and a corporate culture focused on innovation and creativity. [4]
In 2026, OMRON spun off its Device and Module Solutions business into a new company named Aratas. The new Aratas logo was designed to carry forward OMRON Blue while introducing “Aratas Blue,” a shade described by the company as symbolizing the spirit of Japanese manufacturing. The Aratas logo incorporates three “A” forms representing the values Aspire, Agile, and Ahead. [7] [8]
Typography and Design
OMRON’s official documentation does not publicly identify the specific typeface used in its wordmark. The logo is consistently presented as a blue wordmark across corporate communications, product packaging, and regional websites. The company’s brand guidelines are managed internally through a restricted Brand Portal, and specific typography specifications are not published publicly. [9]
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