Skullcandy is an American audio brand founded in 2003 by Rick Alden and Cris Williams, based in Park City, Utah. The company markets headphones, earphones, speakers and related accessories, with a brand identity built around a distinctive skull emblem. Skullcandy’s own corporate description states that its brand and distinctive logo symbolize youth and rebellion, embodying the company motto “Every revolution needs a soundtrack.” [1]
Design and History
The Skullcandy logo has been in use since the company’s founding in 2003. In a 2011 trademark dispute, Skullcandy stated that it had used its skull-shaped logo since 2003. [2] The logo was designed by Jef Ingram. [3]
In 2012, Skullcandy launched a rebranding effort under the “Supreme Sound” initiative, which included an upgraded website, logo and packaging to reflect updated Skullcandy branding. The new packaging featured a streamlined, uniform design with a white base color and prominent Supreme Sound logo. [4]
Meaning and Symbolism
The skull emblem is central to the brand’s identity. Skullcandy’s official corporate description describes the logo as symbolizing youth and rebellion. [1] In its SEC filings, the company similarly stated that its brand symbolizes youth and rebellion, and embodies its motto “Every revolution needs a soundtrack.” [5]
In a 2011 trademark infringement lawsuit against Skelanimals, the Skullcandy logo was described as a transparent black and white skull face surrounded by a black circle. [6] Skullcandy has registered trademarks on its skull logo in the United States and abroad, particularly in the headphone category. [7]
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