Petron Corporation is the largest oil refining and marketing company in the Philippines, with operations also in Malaysia. The company was incorporated on December 22, 1966 as Esso Philippines, and its principal business involves refining crude oil and marketing refined petroleum products. [1]
Design and History
The current Petron logo is a square-format mark featuring two red elements on a dark blue background. The oil company refers to this design as the “Wave of Change.” [2] As of 2023, the logo was described as being 25 years old, placing its introduction around 1998. [2]
Earlier iterations of the Petron identity existed before the current mark. Historical logo versions have been documented for the periods 1933 to 1973, 1974 to 1988, and 1989 to 1998, though detailed visual descriptions of these earlier marks are not widely documented in reliable sources. [3]
In Malaysia, Petron’s brand rollout involved a significant rebranding effort. After Petron acquired ExxonMobil’s downstream business in Malaysia, the company rebranded 550 Esso and Mobil stations to carry the Petron brand name. [4] The rebranding and upgrade program for these stations was completed by 2015. [5]
Meaning and Symbolism
Petron’s own name for its current logo, the “Wave of Change,” is the only documented symbolic description of the mark. [2] The logo’s visual elements, two red shapes set against a dark blue background, have not been given additional official symbolic meaning in available sources.
Typography and Design
Brand asset databases list the Petron Corporation brand colors as including a red tone with the hex code #E3001F and a blue tone with the hex code #2EA3F2, though the latter is identified as “Picton Blue” rather than the dark navy commonly associated with the logo. [6] No official typography specification for the Petron wordmark has been documented in available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
