Ticketmaster is a global live event ticketing company founded in 1976 by two Arizona State University staffers who sold hardware for ticketing systems. [1] The company’s visual identity today is built around a typographic wordmark, which Ticketmaster describes as “the center of our brand identity.” [2]
Design and History
Ticketmaster’s current logo is a lowercase, italicized wordmark. According to brand history sources, the logo has undergone at least four modifications since the company’s founding. [3] The original TicketMaster badge was designed in 1976. [3]
In 1998, USA Networks acquired a majority stake in Ticketmaster, and one year later the brand received a new logo. [4] The 1999 redesign removed the old graphic elements, including a circle, and changed all letters to an italic, lowercase, dark blue format. [4]
Another update took place in 2010, when the company merged with Live Nation to form Live Nation Entertainment. [5] The designers removed the stripe element and left only the company name, repainting the wordmark in an aquamarine color. [4]
Meaning and Symbolism
Ticketmaster’s official brand guidelines specify that the standard logo may only be used in three colors: white, Neptune blue, and Cosmos black. [6] The core palette consists of Neptune (#024DDF), Cosmos (#121212), and White (#ffffff). [7] The brand guide notes that “our main colour is blue, use this as much as possible.” [7]
Typography and Design
Averta is the official typeface for Ticketmaster’s marketing and online communications. [8] In cases where Averta is not supported, the backup typeface is Calibri. [8]
Ticketmaster’s brand guidelines require that the logo always be surrounded by generous space, with the minimum clearance area equal to the height of the “t” in the wordmark. [2] The wordmark or “t” should always lead the lockup to the left. [2] The logo should not be made smaller than 12 pixels or 3mm high, and users are instructed not to distort, redesign, or change the color of the logo. [7]
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