Facepunch Studios is a British independent game developer and publisher based in Birmingham, UK, best known for Garry’s Mod and Rust [1]. The company’s current logo, in use since 2020, is a circular emblem rendered in black and red [2].
Design and History
The Facepunch Studios logo features a thick red circle outline that resembles a face, with a white semicircle cut out of the top half of the red circle. Two red “x” marks within that semicircle form the eyes, and a white cut-out shape in the bottom half of the circle suggests a mouth [3]. This description comes from a trademark filing by Facepunch Studios for the “XX” mark, which matches the visual identity the studio has used since 2020 [2].
The studio’s official brand guidelines, published as “Facepunch Brand Guidelines v1.0,” are available through the Internet Archive and document the proper usage of the identity [4]. The company also provides logo and brand guideline resources directly through its game pages, including for Rust [5].
Meaning and Symbolism
The logo’s face-like design, with its “x” eyes and cut-out mouth, directly reflects the studio’s name, “Facepunch.” The trademark filing describes the mark as “a thick red circle outline resembling a face,” confirming the facial imagery is intentional [3]. The red color used in the identity is documented as hex code #EC1C24, identified as Alizarin Crimson [6].
Typography and Design
Facepunch Studios has registered “FACEPUNCH STUDIOS XX” as a trademark, with “XX” serving as a pseudo mark for the wordmark portion of the identity [7]. The brand guidelines document the studio’s typographic standards, though the specific typeface used in the logo is not publicly documented in the available sources [4].
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
