IDI Cinematografica was an Italian film production company founded by director and producer Gian Vittorio Baldi. Baldi established the company in 1961, and through it financed films by directors including Pier Paolo Pasolini, Jean-Marie Straub, Nelo Risi and Robert Bresson.[1] The company’s productions included Pasolini’s Porcile (1969) and Straub and Danièle Huillet’s The Chronicle of Anna Magdalena Bach (1968).[2]
Design and History
The IDI Cinematografica symbol was designed by Sergio Salaroli in 1972.[3] Salaroli was an Italian graphic artist active in the late 1960s and early 1970s, credited with artwork for record releases and other corporate identity projects during that period.[4][5]
The mark is described as a geometric design incorporating both circle and rectangle shapes.[3] The logo dates from the same period as Salaroli’s other Italian corporate marks, including the FIDIMI investment brand (1970) and the Eliograf Artigrafiche typesetting company (1968), which also used geometric forms.[5][6]
Meaning and Symbolism
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