Casserole is a German food brand whose visual identity was developed by the pioneering graphic designer Anton Stankowski. Stankowski, known for his constructivist approach and his work for clients such as Deutsche Bank, REWE, and SEL, created a corporate design for Casserole that extended beyond a simple logo to include business stationery and advertisements.[1]
Design and History
Anton Stankowski (1906–1998) was a pioneering graphic designer, photographer, and artist whose constructivist approach privileged clarity and symmetry.[2] He refused to separate art and design, and his logos developed their own unique iconography, with some possessing the aesthetic attraction of a work of art.[3]
For Casserole, as well as for REWE, Lunch Bier, Lorenz / SEL, and other enterprises, Stankowski developed corporate logos, business stationery, and advertisements. He also extended the unification of the corporate image via three-dimensional elements, including vehicles.[1]
Meaning and Symbolism
Stankowski added the notion that information had to be conveyed to his artistic ideas, meaning his logos were designed to communicate clearly rather than merely decorate.[3] The Casserole mark reflects this functional design philosophy, though specific documented symbolism for the Casserole logo itself is not available in the research sources.
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