Kit Kat logo with Nestlé script in a red oval containing KitKat text on a red background.
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Kit Kat

The Kit Kat logo features an abstract symbol rendered in red and white, establishing a distinctive presence for the United Kingdom food brand.

Kit Kat is a chocolate-covered wafer confectionery brand owned by Nestlé, sold internationally and manufactured in several countries under licence arrangements that vary by market.[1] The brand’s visual identity is widely recognised through its packaging and wordmark, but detailed documentation of the logo’s designer, original date of introduction, or redesign history is not available in the cited sources.

Logo Index preserves an archived mark associated with Kit Kat. Designer attribution, creation date and the specific design rationale behind individual iterations are not documented in the sources available for this entry.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

7 colors

  • #EC2227Red, 48%

    RGB 236, 34, 39; CMYK 0, 86, 83, 7

    Black text 4.8:1 (passes AA)

  • #FFFFFFWhite, 25%

    RGB 255, 255, 255; CMYK 0, 0, 0, 0

    Black text 21.0:1 (passes AA)

  • #BA2025Red, 11%

    RGB 186, 32, 37; CMYK 0, 83, 80, 27

    White text 6.3:1 (passes AA)

  • #F28E82Pink, 4.8%

    RGB 242, 142, 130; CMYK 0, 41, 46, 5

    Black text 9.0:1 (passes AA)

  • #F2736CRed, 4.4%

    RGB 242, 115, 108; CMYK 0, 52, 55, 5

    Black text 7.4:1 (passes AA)

  • #F4CDCDPink, 3.7%

    RGB 244, 205, 205; CMYK 0, 16, 16, 4

    Black text 14.5:1 (passes AA)

  • #EE4848Red, 2.8%

    RGB 238, 72, 72; CMYK 0, 70, 70, 7

    Black text 5.7:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Food

166 measured Food logos

  • Main color red25%
  • Wordmark46%
  • Four or more colors25%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
1.5 : 1Horizontal
Ink coverage
100%0% empty space inside the outline
Symmetry
Mirror-symmetric100% left-right match
Outline
RectangularOverall silhouette
Complexity
Detailed26 shapes, about 621 points

Tints and shades

Click a step to copy

#EC2227

#BA2025

Typography

Lettering style: Display.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Bebas Neue, Anton, Abril Fatface

Visual description

Classified by AI

Style
Flat, minimal
Layout
Lettering on its own
Techniques
Badge
Text in the logo
Nestlé KitKat

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