Essity is a global hygiene and health company headquartered in Stockholm, Sweden, that was created in 2017 when the hygiene business of Svenska Cellulosa Aktiebolaget (SCA) was spun off as an independent, listed company. The corporate identity, including the Essity name and logotype, was developed and launched during that year. The name combines the English words “essentials” and “necessities,” reflecting the company’s offering of everyday hygiene and health products. [1]
Design and History
The Essity visual identity was designed by the London agency Wolff Olins. [2] The corporate design was intended to gradually replace the old SCA design over a two-year period following the June 2017 listing. [2]
The logo consists of a wordmark and a symbol formed by seven letter “e”s. According to Essity’s official description, the facing “e”s reflect the company’s global drive for dialogue and collaboration. [3] The symbol’s form was noted at launch to echo elements of the earlier SCA Hygiene logo, with the new corporate design described as an evolution that draws on the previous mark. [2]
Meaning and Symbolism
The magenta “e”s in the symbol form an arrow, which Essity describes as symbolizing progress and the company’s dedication to building a better future. [3] The E-symbol is also described by Essity as communicating the company’s commitment to advancing a global dialogue on hygiene and health as essential prerequisites for improved living conditions. [4]
The logo is registered in dark blue and magenta. [5] At the time of the brand launch, the dark blue was described as conveying trustworthiness and longevity, while magenta was said to bring freshness and energy. [2]
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