Glow is a women’s health technology company that develops mobile applications for fertility tracking, pregnancy monitoring, and postpartum care. The company operates under the domain glowing.com and offers a family of apps including Glow, Glow Nurture, Glow Baby, and Eve by Glow.[1] The Glow app itself is described by the company as an ovulation calculator, period and fertility tracker that helps women learn about their fertility.[2]
Design and History
Glow was developed by Upward Labs, the company founded by PayPal co-founder Max Levchin. The app launched in August 2013 alongside a $6 million funding round from investors including Andreessen Horowitz, Founders Fund, and Yuri Milner.[3] The company behind the app is Upward Labs Holdings, Inc., which holds the GLOW trademark for computer application software for mobile phones used for tracking women’s activities and body measurements and providing fertility and pregnancy recommendations.[4]
The Glow brand identity centers on a lowercase wordmark. Brand asset data for glowing.com lists the primary brand color as an indigo tone with the hex code #5B62D2, alongside secondary colors including a goldenrod tone (#FFCB70) and a dark gray (#1C1C1C).[1] The company describes its approach as applying data science and AI to women’s health, with the tagline “Log your symptoms and demystify your health.”[1]
Meaning and Symbolism
The brand’s primary indigo color (#5B62D2) is the only officially recorded brand color from available asset data.[1] No official source provides a documented explanation of the color’s intended meaning or the reasoning behind the lowercase wordmark design. The company’s stated mission, as reflected in its marketing language, is to help women understand their fertility through data-driven tracking.[2]
Typography and Design
The Glow wordmark uses lowercase sans-serif lettering, as shown in the brand assets cataloged for glowing.com.[1] The specific typeface used in the wordmark has not been publicly documented by the company or its designers. No designer or agency attribution for the Glow logo has been officially confirmed in available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
