Bird&Be is a Toronto-based fertility and reproductive health brand offering prenatal vitamins, fertility supplements, and at-home fertility tests. The company was founded in 2019 by Samantha Diamond and Breanna Hughes, with Diamond serving as CEO since that year.[1][2] The brand operates under the legal name The Bird & Be Co. Inc.[3]
Design and History
Bird&Be’s visual identity is built around a typographic wordmark. The company holds a registered trademark for the word mark “BIRD&BE,” filed in 2021 with The Bird & Be Co. Inc. as the owner.[3] A separate image trademark application, also filed in 2021 under serial number 97032009, covers a logo design for the same company, indicating that the brand’s visual mark is legally distinct from its wordmark.[4]
The company also filed a Canadian trademark application in June 2021 for a “Nest Logo,” which was published for registration in March 2025.[5] The application was filed by The Bird and Be Co Incorporated, confirming the brand’s use of a nest-related graphic element in its identity.[6]
Meaning and Symbolism
The brand name itself carries direct meaning: “Bird&Be” is a modern play on the phrase “the birds and the bees,” the common euphemism for sex and reproduction. The company’s product line, which includes fertility supplements and at-home reproductive health tests, aligns with this naming concept.[7] The Canadian “Nest Logo” trademark further reinforces this reproductive and family-oriented theme through its nest imagery.[5]
Typography and Design
Brand asset aggregator Brandfetch lists two primary colors for Bird&Be: a dark charcoal-navy tone identified as “Ebony Clay” with the hex code #272A3C, and an off-white “Ecru White” at #FAF8F2.[8] These documented colors differ from the navy #1b2345 sometimes attributed to the brand in unofficial sources. No designer or agency has been publicly credited for the identity’s creation, and no documented redesign history is available.
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