Kent County Memorial Hospital, now operating as Kent Hospital, is a 359-bed acute care hospital in Warwick, Rhode Island, and part of the Care New England Health System. The institution was chartered in 1946 and opened in 1951 with 90 beds. The legal corporate name remains Kent County Memorial Hospital, while the fictitious name “Kent Hospital” was filed in 2015. [1]
Design and History
In May 2021, Kent Hospital unveiled a new brand identity, including a redesigned logo, tagline, and website, developed under Care New England. The new logo features a design resembling a road, meant to symbolize life’s pathway and the care Kent has offered Rhode Islanders since it opened in 1951. [2] The hospital’s own announcement described the logo as designed to evoke feelings of inspiration and positivity, and to be interpreted as a pathway celebrating life’s journey. [3]
The 2021 rebrand was credited in the American Graphic Design Awards to creative director Elizabeth Rodgers and designer Alex Lebon, with Jessica McCarthy serving as VP of Marketing, PR & Government Relations. [4]
In January 2026, Care New England introduced a new shared brand identity across its system, including Kent Hospital, Butler Hospital, Women & Infants Hospital, and other operating units. The new logo was designed to serve as a visual cue that Care New England can help patients navigate healthcare throughout their life’s journey, while preserving the individual names and identities of each operating unit. [5] The update was reported as introducing a new logo to signal the shared capabilities of the company across its hospitals and care centers. [6]
Meaning and Symbolism
The 2021 Kent Hospital logo was designed to reflect the hospital’s commitment to being a partner in care for every generation of Rhode Islanders. The road-like design was intended to symbolize life’s pathway, connecting Kent’s history with a new era of care. [3] The 2026 Care New England shared logo carries a similar navigational theme, serving as a visual cue that the system can help patients navigate healthcare throughout their life’s journey. [5]
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