Medico Electronic N.V. was a Belgian manufacturer of medical electronic devices, based at Kontichsesteenweg 41 in Aartselaar, Belgium [1]. The company produced physiotherapy and electrotherapy equipment, including ultrasound therapy machines and interference current therapy devices, with products registered in Taiwan as early as 1982 [2].
Design and History
The Medico Electronic symbol was designed by Belgian graphic designer Paul Ibou in 1977 [3]. Ibou, born Paul Vermeersch in Antwerp in 1939, began working as an independent designer in the early 1960s and became a pioneer in developing visual identities for Belgian companies and organizations [4]. Over his career he designed more than 350 logos, including marks for Het Spaarkrediet, Cera, the Province of Antwerp, and the Koninklijk Ballet van Vlaanderen [4].
Ibou was known for creating three-dimensional logo objects, mostly in plexiglass on a base, which he used to convince clients of his designs. These objects formed part of his “logotheek” (logo library), which was acquired by Design Museum Gent in 2019 [4].
Meaning and Symbolism
The Medico Electronic mark is described as a triangle-based design that uses negative space [3]. The geometric construction is consistent with Ibou’s broader approach to logo design, which often employed simple, bold shapes to create memorable corporate symbols. However, no official documentation has been located that confirms a specific intended meaning for the Medico Electronic mark beyond its geometric form.
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