Wyndham Grand is the upper-upscale hotel brand within Wyndham Hotels & Resorts, positioned as an ensemble of distinctive properties in major destinations worldwide [1]. The brand was introduced in November 2007 as The Wyndham Grand Collection, described at launch as “an ensemble of elegant, one-of-a-kind hotels within the Wyndham Hotels and Resorts brand aimed at guests looking for unique experiences in distinctive destinations around the world” [1].
Design and History
The Wyndham Grand visual identity is built around the parent Wyndham Hotels & Resorts mark. A trademark filing for the Wyndham Grand Hotels and Resorts logo describes the mark as “a stylized ‘W’ in white inside a grey square,” accompanied by the words “WYNDHAM GRAND” in black and “HOTELS AND RESORTS” in grey [2]. The same filing claims black, white and grey as features of the mark [2].
An earlier trademark registration for the Wyndham Grand Collection, filed in December 2007, described a similar square-format device: “a stylized ‘W’ in the color white against a purple square,” with the words “WYNDHAM GRAND COLLECTION” in purple to the right [3]. This earlier filing indicates that the square W emblem has been a consistent element of the brand’s identity since its launch, even as the accompanying wordmark and color treatment evolved.
In 2016, Wyndham Hotel Group worked with the branding firm Siegel+Gale on a cross-branding initiative that added a “by Wyndham” hallmark to its portfolio hotel brands. The design approach “integrates the ‘by Wyndham’ hallmark into the hotel brand logo without interrupting the branding of each property,” with a standardized position and treatment for the endorsement applied individually to each hotel brand’s logo [4]. In April 2018, Wyndham announced that 12 of its brands would add the “by Wyndham” suffix to their names, with updated brand names and logos appearing across digital placements beginning April 16 of that year [5].
Meaning and Symbolism
The stylized “W” inside a square serves as the core graphic device for Wyndham Grand, directly linking the brand to the broader Wyndham Hotels & Resorts family [2]. The “by Wyndham” endorsement was introduced to unite the company’s diverse hotel brands under a common name and mission, with research cited by Wyndham indicating that nearly 45 percent of consumers “feel better” about an endorsed brand [5]. Siegel+Gale noted that adding the Wyndham endorsement “elevates perceptions of the individual brands and demonstrates Wyndham’s commitment to quality and service” [4].
Typography and Design
Official brand assets for Wyndham Grand are distributed through Wyndham Hotels & Resorts’ corporate media page, which hosts branding materials for the brand alongside those of its sibling properties [6]. The trademark record for the current Wyndham Grand Hotels and Resorts mark specifies a two-line wordmark arrangement, with “WYNDHAM GRAND” set in black and a smaller “HOTELS AND RESORTS” line in grey beneath it [2]. No designer or agency attribution for the Wyndham Grand logo itself has been documented in available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
