Flickr

Flickr is a photo sharing service whose current rounded, two-tone lowercase wordmark was introduced with the 2018 brand update announced by SmugMug, at the time of its acquisition of Flickr.

Country: United States

Industry: Internet

Colors: Blue Pink

Website: Website

Category: Internet

TAGS:

Blue, Digital, Image Hosting, Internet, North America, Online Services, Pink, Technology, United States

When did Flickr get its current logo?
The current rounded, two-tone wordmark was introduced with the 2018 brand update announced by SmugMug, at the time of its acquisition of Flickr.[1]

Design and History

Did the logo change when Flickr changed owners?
Yes. Flickr passed from Yahoo to Verizon and then to SmugMug, and the 2018 change of ownership was accompanied by a new logo and refreshed identity rather than a continuation of the previous mark.[1]

Does the Flickr logo have a symbol or mascot?
The identity is a wordmark. The rounded lowercase lettering, split between blue and pink, is the logo; there is no separate pictorial emblem in the current mark.[1]

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

2 colors

#0063DBBlue, 87%
RGB 0, 99, 219; CMYK 100, 55, 0, 14
White text 5.5:1 (passes AA)
#FF0084Pink, 13%
RGB 255, 0, 132; CMYK 0, 100, 48, 0
Black text 5.6:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

White Clear

Black Clear

Mid grey Visible, low contrast

On #0063DB Reversed to white

Compared with Internet

229 measured Internet logos

Main color blue28%
Wordmark41%
2 colors26%
Most common main color here: black30%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type: WordmarkClassified by AI
Proportions: 3.4 : 1Horizontal
Ink coverage: 47%53% empty space inside the outline
Symmetry: Asymmetric44% left-right match
Outline: Free-formOverall silhouette
Complexity: Moderate7 shapes, about 79 points

Tints and shades

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#0063DB

#FF0084

Typography

Lettering style: Humanist sans, lowercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Source Sans 3, Fira Sans, Open Sans

Visual description

Classified by AI

Style: Minimal, flat
Layout: Lettering on its own
Text in the logo: flickr

More blue Internet logos

Same main color, same industry

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Similar Logos

Internet

Flickr

Design and History