AliExpress logo wordmark with star accent above the i.
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Aliexpress

The AliExpress logo features a bold red wordmark with a distinctive yellow checkmark integrated into the letter “A,” representing Alibaba Group’s international cross-border e-commerce marketplace in red (#e43225) and yellow (#f7971d).

AliExpress is the international online retail marketplace operated by Alibaba Group, based in Hangzhou, China, and oriented toward buyers outside mainland China. Alibaba Group describes it as a global e-commerce platform connecting consumers with sellers, largely in China, and it appears among the group’s named businesses in the company’s own reporting [1]. Logo Index preserves an archived AliExpress mark associated with this entity for reference purposes. The cited sources do not document a designer, an agency, a first-use date, or a redesign history for the AliExpress logo, and no description of the mark’s colours, letterforms, or symbolic elements is asserted here.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

2 colors

  • #E43225Red, 75%

    RGB 228, 50, 37; CMYK 0, 78, 84, 11

    Black text 4.8:1 (passes AA)

  • #F7971DOrange, 26%

    RGB 247, 151, 29; CMYK 0, 39, 88, 3

    Black text 9.4:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Internet

229 measured Internet logos

Only 8% of Internet logos in the archive use red as the main color.

  • Main color red8%
  • Wordmark41%
  • 2 colors26%
  • Most common main color here: black30%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
4.4 : 1Horizontal
Ink coverage
22%78% empty space inside the outline
Symmetry
Asymmetric22% left-right match
Outline
Free-formOverall silhouette
Complexity
Moderate13 shapes, about 231 points

Tints and shades

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#E43225

#F7971D

Typography

Lettering style: Humanist sans.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Source Sans 3, Fira Sans, Open Sans

Visual description

Classified by AI

Style
Flat, minimal, corporate
Layout
Lettering on its own
Text in the logo
AliExpress™

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