Name.com is an ICANN-accredited domain name registrar based in Denver, Colorado, founded in 2003 by Bill Mushkin.[1] The company is part of Identity Digital, a domain name services company formed in June 2022 when Donuts Inc. and Afilias Inc. rebranded under a single company name.[1] Notably, when the parent company rebranded, all of its brands changed to Identity Digital except Name.com, which retained its own identity.[2]
Design and History
Name.com’s visual identity has evolved over time. In 2011, the company updated its website interface, moving away from an orange color scheme to a new palette of grass green and light gray. A company statement at the time acknowledged the change, noting that while customers loved the Name.com orange, the company felt it was time for a serious update.[3]
The current Name.com wordmark is available in both white and standard color versions through the company’s official CDN, with the logo file hosted at namedotcom-cdn.name.tools.[4] The company’s homepage describes its brand positioning around helping entrepreneurs establish an online presence, emphasizing that a domain name is “brand identity, instant credibility, and complete control.”[5]
Beyond the primary wordmark, Name.com has developed a mascot called the Bearglecorn, described as a mix of bear, eagle, and unicorn. The mascot originated as an internal joke before being added to the company’s 404 error page, and it has since appeared on promotional items and in marketing materials.[6] The company’s parent organization filed a trademark application for the Bearglecorn in 2016, with the first use in commerce date listed as 2013.[7]
Meaning and Symbolism
Name.com has not publicly documented specific symbolism for its logo colors. The company’s own blog content on brand identity discusses color psychology generally, noting that green “favors reflection, harmony, and in modern times, sustainability,” but this guidance is written for customers building their own brands rather than as an explanation of Name.com’s own visual identity.[8]
The company’s name itself functions as its primary brand asset, with the wordmark directly reflecting the domain name it sells. Name.com’s marketing emphasizes that a domain name serves as a customer’s brand identity and first impression, a principle the company applies to its own branding.[5]
Typography and Design
The company has not publicly disclosed details about the logo’s construction, typography choices, or exact color specifications.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
