ALROSA (АЛРОСА), the Russian diamond mining group, uses a corporate logo built around two interlocking hexagonal forms. The mark is registered as a trademark of the company and appears on its official communications and materials.
Design and History
The ALROSA corporate symbol consists of two touching hexagons. The left hexagon contains three triangles shaded from dark red to red to light red with a white interior, while the right hexagon contains three triangles shaded from dark blue to blue to light blue with a white interior. The wordmark “АЛРОСА” appears below the symbol in uppercase geometric sans-serif lettering.[1][2]
The company itself describes the two hexagons as two perfect diamonds in the shape of an octahedron. According to ALROSA’s official news channel, specialists sorting diamonds frequently encounter crystals that have grown together in exactly this form, making the logo a mark “created by nature itself.”[3]
ALROSA was established in 1992 on the basis of production assets in Yakutia.[2] The company’s full name was changed in 1996 from “Almazy Rossii-Sakha” (Diamonds of Russia-Sakha) to the shorter “ALROSA.”[4] The current hexagonal logo design is documented in trademark filings from 2014.[1]
Meaning and Symbolism
The hexagonal mark directly references the crystalline structure of diamonds. The octahedral shape is the natural crystal form in which diamonds are found, and the company notes that intergrown octahedral crystals are a real phenomenon encountered in its sorting operations.[3] The red and blue color split between the two hexagons is documented in the trademark registration, though no official explanation of the color choice has been published in the available sources.[1]
Typography and Design
The ALROSA wordmark is set in uppercase letters using a straight geometric sans-serif typeface in gray. The logo is used both as a full combination mark and as separate graphic and text elements depending on context.[2] A related trademark registration for “ALROSA ALLIANCE” describes the same two-hexagon device with the stylized wording below it.[5]
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