Bächtold + Brodmann was a Swiss printing and typesetting firm active in the Bern region. The company’s visual identity, created in 1978, is attributed to the Bern-based graphic designer Roland Hirter, who is known for a range of logotypes, posters, postage stamps and the Swiss motorway vignette.[1]
Design and History
The “Bächtold + Brodmann” symbol was originally designed by Roland Hirter in 1978.[2] The mark is described as a rounded logo with a Switzerland-related rounded shape.[2]
Company history indicates that Heinz Brodmann left the firm in 1978, the same year the logo was created, to establish a new business in Burgdorf.[3] The firm was involved in phototypesetting and photolithography, as well as typesetting that produced text directly as print-ready copy.[3]
Roland Hirter was born in 1943 and has worked as an independent graphic designer in Bern for over fifty years.[1] His most well-known work is the Swiss motorway tax sticker.[4]
Meaning and Symbolism
Specific documented symbolism for the Bächtold + Brodmann mark is limited. The logo is described as rounded with a Switzerland-related shape, suggesting a national or geographic reference in its form.[2] No further official interpretation of the mark’s meaning has been documented in available sources.
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