Davis Delany is a name associated with a United States printing brand, and its visual identity is documented through a symbol designed by A. Ross in 1960.[1] The mark is categorized as a rhombus design incorporating negative space, reflection, and triangle elements.[1]
Design and History
The company behind this identity operated as Davis, Delaney, Inc., a New York commercial printing firm founded in 1932 by Edward S. Davis’s father and uncle.[2] The firm specialized in color printing for advertisers and publishers, producing annual reports, Christmas catalogs, and automotive sales brochures.[3] In 1964, Davis, Delaney, Inc. agreed to pool its facilities with Lind Brothers, another New York commercial printing firm.[3] The company later became known as Davis-Delaney-Arrow Inc.[2]
The rhombus-shaped symbol attributed to A. Ross in 1960 is the documented mark for the Davis Delany printing brand.[1] The logo database categorizes the design by its geometric construction, noting the use of negative space and reflection within a rhombus frame.[1]
Beyond the logo itself, the firm was a notable printer of design work by prominent mid-century designers. Davis, Delaney, Inc. served as printer, compositor, and engraver for a 1960 Ciba Fair Lawn booklet designed by Jack Hough and Tom Geismar.[4] The company also printed a 1968 brochure designed by Ivan Chermayeff,[5] and was among the printers of Erik Nitsche’s 1958 General Dynamics Annual Report.[6]
Meaning and Symbolism
The logo database identifies the design’s formal characteristics, including its rhombus shape, negative space, and reflection elements, but does not record an official interpretation of these features.[1] No primary source describing intended meaning or brand symbolism for the mark has been located.
Typography and Design
The design is described only by its geometric structure: a rhombus incorporating negative space and reflection, with triangle elements.[1] The logo database does not record the typeface, color specifications, or construction details of the wordmark.
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