Graphic Center is a Swiss printing brand whose symbol was originally designed by Robert Geisser in 1968. Geisser (1920–1995) was a Swiss graphic designer and illustrator based in St. Gallen who created posters, logos (Signete) and illustrations for newspapers, publishers and books.[1][2]
Design and History
Geisser opened his own studio in St. Gallen in 1957 and became known for his work on posters for the OLMA agricultural fair and for advertising the city of St. Gallen and the Lake Constance region.[1] His logo work for Graphic Center dates to 1968, the same period in which he produced other enduring marks such as the OLMA logo (1966) and a peacock symbol for a St. Gallen textile firm.[3][4]
Geisser’s approach to logo design was to translate ideas into signs, developing expressive, mostly purely linear symbols that captured a complete concept with few, striking strokes.[4] His designs were described as timeless, the sum of his cultural-historical knowledge, formal analysis and independent creative power.[4]
Meaning and Symbolism
The Graphic Center mark is a circle-based symbol with a cut shape, a form consistent with Geisser’s documented preference for reduced, linear signs.[4] No official documentation of specific symbolic meaning for the Graphic Center mark itself has been located.
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