Ifanger AG is a Swiss manufacturer of cutting tools headquartered in Uster, Switzerland. The company, founded in 1917 by Eduard Ifanger, develops and produces tools marketed under the Ifanger, MicroTurn and Randag brand names [1]. The Ifanger name is described by the company as representing quality, reliability and high customer value [1].
Design and History
Ifanger AG was founded in 1917 when Eduard Ifanger patented his first tools for internal turning [2]. The company established its first production plant at Seestrasse in Uster in 1924, and later moved to a newly built facility at Forchstrasse in the same town [2]. The company’s history page also records that Eduard Ifanger died at age 74, and that Daniel Dieterich later acquired the tool activities of Ifanger AG [3].
Beyond the Ifanger brand, the company also produces and sells tools worldwide under the registered trademarks Randag, DamaCut and MicroTurn [4]. The company additionally acts as sales representative for drill chucks, holders and tools made of high speed steel (HSS) and carbide (HM) for metal and plastic processing [5].
Meaning and Symbolism
Documented information about the specific visual elements, symbolism or design intent of the Ifanger logo is not available in the sources reviewed. The company’s own statements focus on the brand name representing quality, reliability and high customer value [1], but no official description of the mark’s graphic components, colors or symbolic meaning was found in the available research material.
Typography and Design
No verifiable information about the typography, construction method or designer of the Ifanger logo could be confirmed from the sources reviewed. While the Swiss graphic designer Milo Schraner (1926-) is documented as a Grafiker, Werbefachmann and Illustrator [6], no source connecting him to the Ifanger logo was found in the research. Any attribution of the logo’s design to Schraner or a specific decade remains unverified.
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