NutriAsia, Inc. is a Philippine food company based in Bonifacio Global City, Taguig, known for producing and distributing sauces and condiments under brands such as Datu Puti, UFC, Mang Tomas, and Papa.[1][2] The company began as Enriton Natural Foods, Inc. in 1991 and later founded NutriAsia Inc. in 1996 as the holding company that acquired the UFC brand.[3]
Design and History
The NutriAsia logo combines a figurative element with the wordmark “NutriAsia.” According to the company’s trademark registration filed with IP Australia in February 2019, the mark consists of orange, red, light green, blue, and yellow for the figurative element, with the word “NutriAsia” rendered in dark green.[4] The trademark was registered as protected in Australia.[4]
Brand asset platform Brandfetch lists the NutriAsia brand colors as including a red tone (hex #EE3442), a light peach tone (hex #FDD79A), and black.[2] The company’s official website displays the NutriAsia name alongside its product brands, with the corporate identity used across its digital presence.[5]
Manila-based brand consultancy and design studio And a Half has been credited with brand identity and manual design work for NutriAsia.[6]
Meaning and Symbolism
No official documentation from NutriAsia describing the symbolic meaning of its logo elements was found in the available research. The trademark filing confirms the color composition of the mark but does not attribute specific meaning to the colors or the figurative element.[4]
Typography and Design
The NutriAsia wordmark appears in a stylized form with the word “NutriAsia” rendered in dark green, as specified in the company’s trademark registration.[4] The specific typeface used for the wordmark has not been identified in available sources.
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