Swatch

Swatch is a Swiss watch brand introduced in 1983, now a well-known marque within The Swatch Group, the Swiss watchmaking company headquartered in Biel/Bienne.

Country: Switzerland

Industry: Manufacturing

Colors: Red White

Website: Website

Category: Manufacturing

TAGS:

Europe, Manufacturing, Red, Switzerland, white

Swatch is a Swiss watch brand introduced in 1983 and today a well-known marque within The Swatch Group, the Swiss watchmaking company headquartered in Biel/Bienne [1][2]. Logo Index preserves an archived Swatch mark associated with the brand’s consumer watch identity. Documentation of the mark’s designer, the date it was introduced, and any subsequent revisions is not available in the cited sources, so those details are not stated here.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

4 colors

#000000Black, 71%
RGB 0, 0, 0; CMYK 0, 0, 0, 100
White text 21.0:1 (passes AA)
#F80F08Red, 14%
RGB 248, 15, 8; CMYK 0, 94, 97, 3
Black text 5.1:1 (passes AA)
#FFFFFFWhite, 14%
RGB 255, 255, 255; CMYK 0, 0, 0, 0
Black text 21.0:1 (passes AA)
#FCA09DPink, 1.1%
RGB 252, 160, 157; CMYK 0, 37, 38, 1
Black text 10.7:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

White Clear

Black Original disappears, shown reversed

Mid grey Visible, low contrast

Dark grey Original disappears, shown reversed

Compared with Manufacturing

259 measured Manufacturing logos

Only 14% of Manufacturing logos in the archive use four or more colors.

Main color black33%
Combination mark47%
Four or more colors14%

From measured files, not tags. Updated 29/10/2026.

Structure

Logo type: Combination markClassified by AI
Proportions: 5.5 : 1Horizontal
Ink coverage: 39%61% empty space inside the outline
Symmetry: Asymmetric27% left-right match
Outline: Free-formOverall silhouette
Complexity: Moderate10 shapes, about 354 points

Tints and shades

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#F80F08

Typography

Lettering style: Geometric sans, lowercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows: Swiss cross
Style: Minimal, geometric, flat
Layout: Symbol right of the name
Techniques: Geometric construction
Text in the logo: swatch

More black Manufacturing logos

Same main color, same industry

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Similar Logos

Manufacturing

Swatch