Ring, the smart home security company known for its video doorbells and cameras, uses a simple lowercase wordmark as its logo. The company began as Doorbot, founded by Jamie Siminoff, and was renamed Ring in 2014 after Siminoff appeared on Shark Tank the previous year.[1] Amazon acquired Ring in 2018 for over $1.2 billion.[2]
Design and History
Ring’s logo consists of the company name written in lowercase letters. The wordmark has remained consistent since the brand launched, with no rebranding of the design in more than a decade.[3] The font was custom designed by Matt Desmond, who created a variable sans-serif typeface that can be used in a variety of weights and styles.[3]
Ring’s in-house creative team later led a brand refresh centered around a new logo mark inspired by the company name. The refresh introduced a refined wordmark, an extended color palette, and a broader visual language.[4] Since 2023, the studio Art&Graft has partnered with Ring’s team to enhance and explore the visual identity, developing the brand and providing systems for rolling out key deliverables.[5]
Meaning and Symbolism
The dot above the letter “i” in the wordmark is actually a round shape, a ring, chosen to represent a doorbell. The ring shape can also convey community, unity, and totality.[3]
Typography and Design
The wordmark uses a custom font designed by Matt Desmond, described as a variable sans-serif with a clean appearance that works across different marketing mediums.[3] The logo’s lettering is black, with the dot of the “i” rendered in blue as an accent.[3] Brand color data lists Ring’s primary blue as hex code #1C9AD6.[6]
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