Vow is a name shared by several unrelated organizations, and the 1969 logo attributed to Akira Hirata and Junko Naito cannot be verified through available sources. Searches for a Japanese industrial company called Vow with a 1969 logo by these designers return no results. The only documented logo work by a designer named Hirata is Hiroshi Hirata, who created the logo for Katsuhiro Otomo’s Akira manga, not a company called Vow.[1]
Design and History
Because the specific Vow logo described in the unverified excerpt cannot be confirmed, this entry covers documented Vow identities instead. One is a trademark registered in the United States for the word mark “VOW,” which includes a circle within the letter “O.” The mark was filed in 2014 for goods such as acoustic couplers and loudspeaker cabinets, and color was not claimed as a feature of the mark.[2]
Another Vow is an Australian cultured meat company. In 2024, Vow engaged Sydney-based design studio Accompany to create its brand identity, including logo design, system design, website design, social templates, collateral design, art direction, and a style guide.[3] The studio described the resulting identity as a “visual party” intended to match the energy of the inventive, go-getter team and company.[4]
A separate Vow logo and name project by designer Kirill Semenovich, created in Moscow in 2018, won a Bronze A’ Design Award in 2019. That logo was designed for a wedding organization business, with the name reflecting both the wedding vow and a “wow effect.”[5] The logo concept used typography to show the connection between two people, with a central line linking two letters.[6]
Meaning and Symbolism
For the wedding-focused Vow logo by Kirill Semenovich, the documented meaning is that the wedding vow is words, so the logo is typeface-based. The logo shows the connection between two people, with the wedding as a connecting event fixed in the logo as a central line between two letters.[6]
For the Australian cultured meat company Vow, the Accompany studio’s identity used the Muoto Condensed typeface, which was described as exuding confidence with a hint of playfulness, offsetting the flourishes in the logo and the lively nature of the accompanying illustrations and animations.[4]
Typography and Design
For the Australian Vow brand, the Accompany studio used the Muoto Condensed typeface as part of the identity system.[4] For the wedding-focused Vow logo, the design was typography-based, with a central line connecting two letters to represent the union of two people.[6]
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