Crisp PR was the name used by a Dutch public relations and communications agency based in Amsterdam, founded by Chris Peters and Tibbe Dolman. The agency operated under the Crisp PR & Communicatie name for several years before rebranding as Blaudruck in February 2025, a change that was accompanied by a new visual identity and a new website.[1]
Design and History
Crisp PR & Communicatie was established after six years of collaboration between founders Chris Peters and Tibbe Dolman in a freelance capacity. The pair chose to formalize their work into a standalone agency under the Crisp PR name.[2][3]
In February 2025, the agency announced it would continue under the name Blaudruck. The name change was paired with a new visual identity and a revamped website at blaudruck.agency.[1] The rebrand marked a shift in positioning, with the agency moving away from the traditional hourly billing model and toward a focus on earned attention as the starting point for campaigns.[2][3]
Co-founder Tibbe Dolman explained the new name as reflecting a blueprint approach: “We have developed a blueprint with which we give brands structure and direction.”[3]
Meaning and Symbolism
The Blaudruck name is a Dutch term for blueprint, a reference to the structured communication plans the agency builds from the core of client organizations. The founders stated that the name represents clear and executable communication plans developed from the heart of an organization.[1]
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