Tremor International Ltd., an Israel-based advertising technology company, operated under the Tremor International name until June 2023, when it rebranded its entire product portfolio under the new corporate name Nexxen. The company, headquartered in Tel Aviv, announced the rebranding on June 12, 2023, unifying its previously separate platforms, including Amobee, Tremor Video, Unruly and Spearad, under a single identity. The parent company subsequently intended to change its listed name to Nexxen International Ltd. [1]
Design and History
The Tremor International wordmark was the corporate identity used by the holding company prior to the 2023 rebrand. The company’s history includes earlier name changes: it was formerly known as Marimedia Ltd. before formally changing its name to Taptica International Ltd. in September 2015, following approval by the Israeli Companies Registrar. [2]
In June 2023, Tremor International announced that all products and platforms within its portfolio would collectively relaunch under the Nexxen name. The new unified brand name and identity were designed to encompass the company’s key strategic growth pillars, including its combined demand-side platforms, supply-side platform and CTV ad server. [1]
The branding agency Starfish documented its work on the Nexxen rebrand, noting that the company, formerly operating as Tremor International, Amobee and Unruly, required a complete brand overhaul as the three companies were being rolled into one. Starfish’s scope included brand strategy, naming, logo, visual identity and external rollout. The agency noted that a previous agency’s work had failed to impress the company’s founder, leadership team and board, and that Starfish was given a compressed timeline to complete the relaunch. [3]
Meaning and Symbolism
The Nexxen name was derived from the Latin “nectere,” meaning to connect or bind, representing the company’s ability to bring the many sides and elements of its ecosystem together. The name is also a palindrome, which company executives described as a reference to the company’s end-to-end offering. [4]
According to a company executive, the new brand identity included a refreshed logo, website and messaging designed to reflect the company’s value and values. The vibrant colours and modern visuals were described as symbolising the company’s dynamic and forward-thinking approach. [4]
Typography and Design
Starfish, the branding agency behind the Nexxen identity, described its creative idea for the brand as “Nexxen. At the intersection of all that’s next.” The agency’s case study does not disclose specific typography choices, color specifications or logo construction details. [3]
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