Gaye is an advertising brand from Turkey whose symbol was originally designed by Sait Maden in 1966.[1] The mark is catalogued among Maden’s logo work, which he compiled in his 1990 book Simgeler (Icons), a collection of emblems and logos he had drawn over his career.[2]
Design and History
Sait Maden (1931–2013) was a prominent figure in Turkish graphic design, producing around 500 logos alongside thousands of book and magazine covers.[2] He began designing logos as a side job between 1955 and 1960, then focused on graphic design full-time after 1960.[2] The Gaye symbol, dated to 1966, falls within the period when Maden was providing advertising and promotional services for institutions such as Yapı Kredi, İş Bankası, Akbank and Denizcilik Bankası.[3]
Maden published his logo designs in Simgeler in 1990, writing in the preface that his first award-winning icon was drawn in 1955 and that he had drawn hundreds of symbols over fifty years.[2] The Gaye mark is one of the logos archived in the Sait Maden section of the Logo Book.[2]
Meaning and Symbolism
Documented descriptions of the Gaye symbol are limited. The logo is categorized as a monogram with a rounded shape and reflection shape.[1]
Typography and Design
Sadık Karamustafa, a Turkish researcher and designer, described Maden as the designer who brought the contemporary typographic approach to Turkish graphic design.[2] Maden also designed some of the typefaces used in his own books.[3]
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