Günter Bläse Werbeagentur was a Stuttgart-based German advertising agency active from the early 1950s through at least the mid-1960s. The agency is documented in design history primarily through its published work for major clients such as IBM Deutschland, and through its connection to the DACO Verlag publishing house, which still operates in Stuttgart under the Günter Bläse name.
Design and History
The agency’s founding is tied to the commercial registration of the Daco Verlag Günter Bläse, which was entered into the commercial register at the Stuttgart district court on 22 February 1952. The firm remains active under the name Daco Verlag Günter Bläse, now run by proprietor Stephan Götz at Siemensstraße 52 in Stuttgart.[1]
During the 1950s and 1960s, the agency produced advertising for industrial clients. A 1959 issue of the Swiss design journal Graphis (vol. 15, no. 81, January/February, p. 73) featured an advertisement for the Stuttgart-based advertising agency Günter Bläse, designed by Ernst Waidelich and Rolf Trowitzsch.[2] In 1962, designer Karl-H. Remy created an advertisement series for IBM Deutschland while working at the Günter Bläse agency in Stuttgart.[3]
The agency also worked on public-service campaigns. A poster from around 1965, credited to Werbeagentur Günter Bläse, AWM, Stuttgart, carried the road-safety message “Gefahr erkannt – Gefahr gebannt – Die Strasse ist voller Gefahren… Komm gut heim!” (Danger recognized – danger averted – The road is full of dangers… Get home safely!).[4]
In 1964, the agency won the Grand Prize for the best international advertisement of the year at the World Advertising Congress in New York. The winning entry was a newspaper advertisement for IBM, which received the highest score among roughly 600 entries from five continents.[5]
Meaning and Symbolism
No official documentation has been located that describes the symbolism, color palette, or intended meaning of the agency’s own logo mark. The agency’s visual identity is known primarily through its published advertising work rather than through any documented account of its own branding.
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