TripleLift is an advertising technology company founded in 2012 by Eric Berry, Ari Lewine, and Shaun Zacharia, headquartered in New York City.[1][2] The company began with a focus on bringing native advertising to the open web and has since expanded into connected television, online video, display, and branded content.[3]
Design and History
The TripleLift brand logo was created by Studio Kudos, a design studio, with the file dated August 8, 2012, the same year the company was founded.[4] The logo has remained in consistent use since that time, appearing on the company’s official website and press materials through the present day.[5]
The company was acquired by Vista Equity Partners in May 2021, a transaction that TripleLift’s co-founder and then-CEO Eric Berry said would not change the company’s brand or values.[3][6] No visual rebrand accompanied the acquisition.
Meaning and Symbolism
The current TripleLift logo features a wordmark in a vibrant orange tone. Brand asset data lists the primary brand color as orange with the hex code #FF6418.[7]
Typography and Design
The TripleLift wordmark uses clean, modern letterforms in a single orange tone. The accompanying abstract symbol is rendered in the same color, creating a unified lockup. No official documentation publicly identifies the specific typeface used in the logo or details the construction methodology behind the symbol.
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