Cercle du Livre Economique was a Paris-based publisher active in the late 1960s, producing economic and practical guides under series such as “Les clés de l’économie” and “Guides pratiques.”[1][2] The company’s visual identity dates to 1968, when its symbol was designed by Lonsdale Design, the French branding and design consultancy founded in Paris in 1961 by British designer Richard Lonsdale-Hands.[3][4]
Design and History
The Cercle du Livre Economique mark was created in 1968, during a period when Lonsdale was establishing itself as a major force in French design.[4] The logo is documented as a circle-shaped, block-style symbol, consistent with the geometric approach common to late-1960s corporate identity work.[5] The publisher operated in Paris, releasing titles such as “Direction: l’an 2000” (1968) and “Mais que font-ils aux finances!” (1968), the latter illustrated by Puig-Rosado.[1][6]
Lonsdale’s broader portfolio from this era included packaging for Evian (1969), the redesign of La Vache qui rit, and identities for Baccarat, Nicolas and Croisières Paquet.[4] The Cercle du Livre Economique commission fits within this period of active identity work for French consumer and corporate brands.
Meaning and Symbolism
The mark is recorded as a circle-shaped design, a form that echoes the “cercle” (circle) in the publisher’s name.[5]
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