Colección Teatro was a book series published by Editorial Sudamericana in Buenos Aires, beginning in the 1950s and continuing through the 1970s. The series published Spanish-language editions of plays by authors including Eugene O’Neill, George Bernard Shaw, Salvador de Madariaga, Eduardo Mallea, and Dalmiro Sáenz.[1][2][3]
Design and History
The visual identity of Colección Teatro is attributed to Argentine artist Rómulo Macció (1931-2016), who worked as a graphic designer before dedicating himself fully to painting.[4] Macció began his career in advertising at age 14, working as an art director at agencies including De Luca and J. Walter Thompson, and specialized in graphic arts.[5][6] His graphic design work for the series is documented in the Archivos Espigas collection, which holds original posters and graphic designs by Macció.[7]
Macció’s background in advertising and graphic arts informed his later painting career. He was a founding member of the Grupo Nueva Figuración in 1961, alongside Ernesto Deira, Jorge de la Vega, and Luis Felipe Noé.[8] His experience as a graphic designer made him responsible for designing catalogs and several poster images for the group’s exhibitions.[9]
Books in the Colección Teatro series were published in a small format, roughly 18 x 12 cm, with softcover bindings.[10] The series was active at least from 1955 through 1971, with volumes appearing under the Sudamericana imprint throughout that period.[2][11]
Meaning and Symbolism
Documented descriptions of the Colección Teatro mark itself are limited in available sources. Macció’s graphic work from this period is known to include bold, abstract imagery. His posters for the Nueva Figuración group, for example, featured motifs such as a red-line bat and a giant fingerprint.[12] However, specific symbolism for the Colección Teatro logo has not been confirmed in the available research sources.
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