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Heller

Heller is a radio advertising brand from the United States, begun by Hugh Heller in 1958 and based in Hollywood, California. Its symbol was designed by Robert Pease in 1967.

Heller is a radio advertising brand from the United States. The “Heller” symbol was originally designed by Robert Pease in 1967.[1]

Design and History

The Heller Corporation, begun by Hugh Heller in 1958, produced commercials and jingles for radio stations.[2] The company was based in Hollywood, California, and was known for creating radio commercials, station IDs, and thematic identification music for broadcasters.[3]

Robert Pease, who created the Heller logo in 1967, was a San Francisco-based graphic artist who built a design agency employing a staff of 18. Pease estimated that he personally created 300 to 400 company logos over a career spanning more than half a century.[4]

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