Krestmark is a Texas-based manufacturer of vinyl and aluminum windows and patio doors, with roots tracing back to an aluminum company operating in Lewisville, Texas, in the early 1970s. The brand’s visual identity is documented through a federal trademark registration filed in 2016, which provides the most reliable description of the current mark.
Design and History
The current Krestmark logo is protected under U.S. Trademark Registration Number 5235932, filed on November 16, 2016, and registered on July 4, 2017, by Westlake Royal Windows LLC. The mark consists of a stylized rectangular design made up of vertically alternating shaded and unshaded horizontal lines. Inside the rectangle sits an unshaded banner with shaded outlining, containing the word “KRESTMARK.” The letter “T” features a horizontal line extending over “RES” and another horizontal line extending under “MAR.” [1]
The company’s history includes several ownership changes. In 1979, Michigan General Corporation, a Dallas-based diversified company, named George S. Thumlert president and chief executive officer of its Krestmark Industries subsidiary. [2] Later, Krestmark Industries, Inc., became part of bankruptcy proceedings involving Michigan General Corporation in the late 1980s. [3]
A separate Krestmark Industries, L.P., was founded in 2004 and headquartered in Dallas, Texas. [4] This entity manufactured vinyl and aluminum windows and patio doors. [5] In August 2016, Headwaters Inc. closed its acquisition of substantially all of Krestmark Industries’ assets for $240 million. [6]
Meaning and Symbolism
The trademark registration describes the logo’s visual elements but does not assign any symbolic meaning to the alternating horizontal lines or the banner treatment. The design’s documented meaning is limited to what the registration record states about its appearance.
An earlier entity, Kresmark Aluminum Co., was listed at Highway 121 East in Lewisville, Texas, in a 1971 industry directory, indicating the brand’s long association with aluminum products in the Dallas area. [7] However, no documentation connects this earlier company to the current trademarked logo design.
Typography and Design
The trademark record describes the wordmark as a shaded literal element “KRESTMARK” set within an unshaded banner with shaded outlining. The distinctive feature is the “T” with horizontal lines extending both over “RES” and under “MAR,” creating a crossbar-like structure across the word. The registration does not identify the typeface used, and no official source names a specific font or designer for the mark.
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