PULS 24 is an Austrian 24-hour news and live-event television channel, launched on September 1, 2019, as the fourth Austrian TV station in the ProSiebenSat.1 PULS 4 group, alongside a standalone app and web presence at puls24.at. The channel was first tested as a breaking-news pop-up channel on the ZAPPN streaming app in June 2019 before its full launch. The brand name is officially written in all caps as PULS 24.
Design and History
The PULS 24 identity launched with the channel in 2019. A trademark filing from March 2018 describes the original mark as consisting of the characters “PULS24” with a dot over the “U” and an image of a sun with a crescent moon and the number “24” on it. The filing also references suns with rays and partial moons, including half moons and crescent moons, as design elements. [1]
In 2021, PULS 24 underwent a major redesign, introducing a new concept and logo animation developed by an external motion design studio. An in-house designer then adapted the channel’s essential elements, from animated credits to newsroom sets, to align with the updated design language. The redesign aimed to refresh the channel’s look while preserving the familiar feel of existing programs for loyal viewers. [2]
Meaning and Symbolism
The original PULS 24 mark combined the wordmark with a sun and crescent moon motif, with the number 24 placed on the sun. The imagery of a sun and moon together suggests round-the-clock coverage, consistent with the channel’s 24-hour news format. The dot over the “U” in “PULS” is a distinctive typographic feature noted in the trademark registration. [1]
Typography and Design
The PULS 24 wordmark is typographic in nature, placing the brand name at the center of the identity. The trademark filing specifically notes the characters “PULS24” with a dot over the “U” as a defining element of the mark. [1] The 2021 redesign introduced a new logo animation concept, though the external studio responsible for the animation has not been publicly identified in available sources. [2]
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