The Hong Kong Housing Society (HKHS) is an independent, non-government and not-for-profit organisation established in 1948, incorporated by Ordinance in 1951, providing quality housing for the people of Hong Kong.[1]
Design and History
In 2008, to mark its 60th anniversary, HKHS introduced a new logo designed by renowned Hong Kong designer Alan Chan (陳幼堅). The mark is composed of the letters “H” and “S”, representing the Society’s English abbreviation, and also depicts the silhouette of a house with an open door, symbolising communication with and care for the community. The circular form of the mark symbolises harmony between the Society and the community, both internally and externally.[2]
This 2008 logo, which began use that year,[3] was registered as a trademark in 2010 under the name “Hong Kong Housing Society 香港房屋協會 & Device 2”, with an application filed in September 2008.[4]
In the 2024/25 reporting year, HKHS refreshed its corporate identity with a series of new corporate materials featuring a cohesive and modern branding image. The reimagined design centres on the Society’s signature “open doors” logo of the “H”, enhanced with geometric patterns that transform into speech bubbles, symbolising the Society’s continuous dialogue with the community. The updated portfolio includes a new corporate brochure and thematic advertisements, all embodying the refreshed visual identity while reinforcing the Society’s dedication to sustainable living, community engagement and innovation.[5]
Meaning and Symbolism
The 2008 logo’s “H” and “S” letters represent the Society’s English abbreviation, while the design also shows a house silhouette with an open door, conveying openness and care for society. The circular mark symbolises harmony between the Society and the community.[2]
The 2024/25 refresh retained the familiar “open doors” “H” logo as its centrepiece, adding geometric patterns designed as speech bubbles to represent ongoing dialogue with the community.[5]
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