Laboratoires Peloille was a French pharmaceutical manufacturer based in Champigny-sur-Marne, in the Val-de-Marne department southeast of Paris. The company’s factory, described as a pharmaceutical products plant, was located at 83 rue Alexandre-Fourny, with a research and studies building constructed in 1955.[1] The firm was associated with pharmacist J. Peloille, who held a manufacturing license for Nivea cream in France beginning in 1932.[2]
Design and History
The visual identity for Laboratoires Peloille was created by the Swiss typographer and graphic designer Adrian Frutiger (1928-2015), working through his Paris-based Atelier Frutiger.[3] Frutiger, best known for typefaces such as Univers, Frutiger and Avenir, also produced corporate identities for a range of French clients, including Laboratoires Peloilles, the Réunion des Musées Nationaux and the Musée Rodin.[4][5]
The Museum für Gestaltung Zürich holds a collection of Frutiger’s logo designs for Laboratoires Peloilles, dated between 1965 and 1971, catalogued alongside marks for Tissages Normands Réunis, Traduction Oecuménique de la Bible and Demy Frères.[3] The museum’s records also associate the Peloille logo work with the period around 1964 within Frutiger’s broader output.[6]
Frutiger’s client list for corporate identity work in this period also included EDF-GDF, the Autoroutes du Sud de la France and the publishing house Editions scientifiques Hermann, placing the Peloille commission within a sustained practice of French corporate branding during the 1960s.[4]
Meaning and Symbolism
No documented description of the Peloille logo’s visual form, symbolism or intended meaning has been located in the available sources. The museum catalogue entry confirms only the designer, the date range and the client, without detailing the mark’s appearance or conceptual basis.[3] Any interpretation of the logo’s design intent would therefore be speculative.
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