ProMetic Life Sciences Inc. was a Canadian biopharmaceutical company headquartered in Laval, Quebec, that operated under the ProMetic name from 1998 until October 2019, when it rebranded as Liminal BioSciences Inc. [1] [2] The company’s visual identity during this period consisted of a typographic wordmark, a format that placed the brand name at the center of the identity.
Design and History
ProMetic was incorporated on October 14, 1994 under the Canada Business Corporations Act as Innovon Life Sciences Holdings Limited. On May 19, 1998, the corporation changed its name to Prometic Life Sciences Inc. [1] The company’s official filings list “Prometic™” as a registered or unregistered trademark of the corporation. [1]
In September 2019, ProMetic announced its intention to change its name as part of a global rebrand in support of its new vision and values. [3] On October 3, 2019, shareholders representing approximately 87% of votes cast approved the special resolution to change the company’s name to Liminal BioSciences Inc. [2] The name change took effect in October 2019, and the company’s common shares began trading on the Toronto Stock Exchange under the symbol “LMNL” on or about October 7, 2019. [2]
The rebrand to Liminal BioSciences was tied to the company’s strategic shift and its application for a NASDAQ listing, which the company described as an appropriate time for the name change. [3] The new website at www.liminalbiosciences.com was launched concurrently with the name change. [2]
Meaning and Symbolism
Documented symbolism for the ProMetic wordmark itself is limited. The company’s official filings describe the ProMetic name as a trademark but do not elaborate on the meaning or symbolism of the logo’s design elements. [1] The rebrand to Liminal BioSciences was described by CEO Kenneth Galbraith as reflecting “the Company’s new vision and values,” though the press release does not specify the visual design of the new identity. [3]
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