Calitho is a commercial printing and packaging company based in Concord, California, serving the San Francisco Bay Area and beyond. The company describes itself as a full-service printer and visual communications firm, offering services that range from custom packaging and displays to fulfillment and database systems. Founded in 1985, Calitho is a certified Women’s Business Enterprise led by President and CEO Mardjan Taheripour. [1]
Design and History
Calitho’s visual identity is presented primarily through its wordmark, which appears across its website and marketing materials. [2]
The company has operated under the Calitho name since its founding in 1985. Its about page notes that the business was established that year and has since handled thousands of projects of varying size and complexity. [1]
Meaning and Symbolism
Calitho has not published any official explanation of symbolism, color meaning, or design intent behind its logo. The company’s website focuses on its services and capabilities rather than the conceptual background of its visual identity.
Typography and Design
Calitho’s wordmark appears in a clean, straightforward typeface across its website and printed materials. The company has not documented the specific typeface used in its logo, nor has it published details about the construction or design process of its visual identity. [2]
As a printing and packaging company, Calitho frequently discusses brand identity in the context of advising clients on their own packaging and print design. In its 2026 branding refresh article, the company recommends that businesses tighten their “color palette, typography, logo use, and overall style” for consistency across packaging touchpoints, though this guidance addresses client branding rather than Calitho’s own identity. [3]
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