Printify is a print-on-demand platform founded in 2015 by three entrepreneurs from Riga, Latvia, including James Berdigans, who later became the company’s Executive Chairman. The platform connects merchants to a network of print providers, allowing them to sell custom products without holding inventory. Printify launched a major rebrand in October 2024 under the campaign slogan “Make It Your Way,” retiring its long-standing “snap finger” icon in favor of a typographic wordmark. The rebrand was developed in partnership with the design agency DesignStudio, with in-house refinement and rollout handled by Printify’s own team. The project took roughly two years and involved redesigning thousands of screens across the company’s website, app, and product catalog. The rebrand was planned independently of the merger with Printful, which was announced the following month in November 2024. [1] [2]
Design and History
Printify’s previous identity centered on a “snap finger” icon that accompanied the brand name. When the company spoke with merchants during the rebrand research, many had not noticed the icon or did not understand what it meant, with some guessing it signified speed or ease. This discovery helped drive the decision to retire the icon and move toward geometric typography. [1]
The new logo is a typographic wordmark presented in isolation, without a companion symbol. This approach follows a broader trend of brands dropping icons to let the name itself carry recognition. The design team described the shift as part of building a visual identity that matched the scale and complexity of the company’s platform, which spans a product catalog of over 1,300 items and more than 40,000 SKUs. [1] [2]
In November 2025, Printify, Printful, and Snow Commerce were renamed under a unified parent brand called FYUL. The name was created by joining the last two letters of Printify and Printful. Printify continues to operate as a brand within the FYUL house of brands. [3] [4]
Meaning and Symbolism
The rebrand’s visual language is built around a documented growth metaphor. Every edge of the new logo slopes slightly upward and to the right, a direction repeated throughout the company’s illustrations and visual compositions. Printify’s brand team described this as an intentional visual metaphor for merchant growth, with the upward-and-rightward movement representing progress. [1]
The color palette also carries documented meaning. Green has always been associated with Printify, but the rebrand introduced both a more luminescent green and a deeper olive green. The company stated that green was chosen because it is the color of money, reinforcing the financial freedom that merchants can achieve through the platform. The deeper olive green was also described as representing the physical side of the business, since most packages are delivered in boxes, reflecting the duality of a digital experience that results in a physical product. [1]
Typography and Design
The new Printify wordmark uses clean, functional typography that the company’s design partners described as aligning with the brand’s push toward simplicity and user-centricity. The decision to present the brand name without an icon places greater emphasis on the lettering itself, requiring the typography to carry the visual identity. [2]
Printify’s brand color palette includes a bright mint green (hex #AEFF6E), a deep olive green (hex #2F2E0C), and an off-white ecru tone (hex #FBFBF3), as documented in brand color references. [5]
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