Matthews™, formerly Matthews Real Estate Investment Services™, is a commercial real estate investment services and technology firm founded in 2015 in El Segundo, California, by Kyle Matthews. The company rebranded in 2025, dropping the longer portion of its former title for the simpler name Matthews™, accompanied by a new logo, website, and visual identity. The rebrand was introduced to mark the company’s tenth anniversary and to reflect its evolution into a modern, tech-forward firm. [1] [2]
Design and History
The company’s original identity dates to 2015, when Matthews Retail Group, Inc. restructured and rebranded as Matthews Retail Advisors™, operating as a business unit of Matthews Real Estate Investment Services™. That relaunch included a redesigned logo and a new website at matthews.com. [3] A trademark application filed in August 2015 describes the wordmark as consisting of “MATTHEWS REAL ESTATE INVESTMENT SERVICES” in Proxima Nova font, with “MATTHEWS” on the top line and “REAL ESTATE INVESTMENT SERVICES” running across the bottom line. [4] A related trademark for “MATTHEWS RETAIL ADVISORS” describes the mark as “MATTHEWS SEPARATED BY A BAR FOLLOWED BY RETAIL ADVISORS IN PROXIMA NOVA FONT, THE BAR REPRESENTS A DIVISION OF MATTHEWS REAL ESTATE INVESTMENT SERVICES.” [5]
In 2025, the company unveiled a comprehensive rebrand featuring a new name, logo, and website, shedding the longer version of its former title for the simpler identity: Matthews™. [6] The company’s president, David Harrington, described the rebrand as “more than a name change,” stating that the firm had long operated as a modern, agile, tech-forward company and was now “putting a name and look to what we’ve already become.” [1]
Meaning and Symbolism
Trademark filings from October 2025 describe a new logo mark consisting of the letter M in white above a line element in blue, all within a square design element in blue. White and blue are claimed as features of the mark. [7] Additional trademark applications filed the same month cover the word marks “MATTHEWS” and “MATTHEWS REAL ESTATE INVESTMENT SERVICES” as standard character marks. [8] [9]
Typography and Design
The 2015 wordmark used Proxima Nova, a geometric sans-serif typeface, as documented in the trademark filing for the original “MATTHEWS REAL ESTATE INVESTMENT SERVICES” mark. [4] The 2025 logo mark, as described in its trademark filing, uses a white letter M above a blue line element within a blue square. [7]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
