ASDA logo in bold green uppercase letters on a white background.
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Asda Stores Ltd

Asda Stores Ltd is a supermarket retailer based in the United Kingdom, part of the Asda group founded in the 1940s. The archived material documents the Asda wordmark and related brand assets.

Asda Stores Ltd is a supermarket retailer based in the United Kingdom, part of the Asda group founded in the 1940s. Logo Index preserves an archived mark associated with the entity, and documents the Asda wordmark and related brand assets as published on Asda’s own corporate and brand pages [1]. A detailed designer, date, or redesign history for the mark is not available in the cited sources.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

Single color.

  • #7DC242Green, 100%

    RGB 125, 194, 66; CMYK 36, 0, 66, 24

    Black text 9.7:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Retail

391 measured Retail logos

Only 11% of Retail logos in the archive use green as the main color.

  • Main color green11%
  • Wordmark56%
  • Single color50%
  • Most common main color here: black29%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
3.4 : 1Horizontal
Ink coverage
68%32% empty space inside the outline
Symmetry
Nearly symmetric78% left-right match
Outline
Free-formOverall silhouette
Complexity
Minimal1 shapes, about 75 points

Tints and shades

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#7DC242

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Style
Minimal, flat
Layout
Lettering on its own
Text in the logo
ASDA

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